Commercial Awareness
AI Agents in Hospitality and Powered Jet Engines
AI Agents in Hospitality and Powered Jet Engines
Dylan Anton
Dec 28, 2025
Law firms expect candidates to spot and analyse developments like this in applications and interviews. We cover how to do that and more stories in our Commercial Awareness hub.
AI Agents and Hospitality
Online travel agents are website platforms like Expedia that allow travellers to compare and purchase travel products, like hotel stays with companies like Hilton and Marriott.
However, these online travel agents receive a commission for providing this service - a commission ranging from 15 to 25% of the sale being made. The advent of generative AI is a cheaper alternative for these hotel companies, as these AI agents can autonomously arrange travel packages on behalf of these hotels instead of online travel agents.
This development represents a core tension between product and distribution. Hotels rely on the reach provided by services like Expedia and Booking as travellers prefer these platforms for ease and accessibility. At the same time, the hotels are ultimately providing the travel package being sold, so will want to retain as much of the sale revenue as possible.
What does this development mean?
Law firms prominently operating in the Hotels & Leisure industry will have to support clients in designing and operating these new AI agents.
Booking platforms will be thinking about how they can compete with these new AI agents, perhaps by reducing the commission they take.
Hotel companies will likely boost the perks they provide to customers in order to incentivise more direct sales.
Powered by Jet Engines
Data centres are the server rooms that enable AI models to be trained and operated. These data centres require large amounts of power. This power can usually be derived from the electrical grid - a national network of transformers, power lines, etc.
However, data centre developers are facing grid connection delays, as data centres need substantial amounts of power instantly, which is not what these electrical grids were designed to supply. In the meanwhile, data centre developers are turning to aircraft engines and fossil fuel generators to power their infrastructure.
By seeking out power alternatives, data centre developers are essentially opening up new business opportunities for those that are able to provide said alternatives. Boom Supersonic is an example, as this company is using jet engine technology to deliver energy to AI data centres.
What other implications does this bring about?
Local power sources like jet engines are less efficient than grid generation, so will produce more emissions.
Tech companies are accepting much higher electricity costs to bypass grid connection delays.
Regulatory frameworks are shifting to accommodate data centre development, with certain US states loosening generator restrictions.
Knowing the story isn’t enough. In applications and interviews, firms expect you to explain why this matters commercially and how it affects clients. The Commercial Awareness Starter Pack shows you exactly how to do this using a simple, repeatable framework.
Law firms expect candidates to spot and analyse developments like this in applications and interviews. We cover how to do that and more stories in our Commercial Awareness hub.
AI Agents and Hospitality
Online travel agents are website platforms like Expedia that allow travellers to compare and purchase travel products, like hotel stays with companies like Hilton and Marriott.
However, these online travel agents receive a commission for providing this service - a commission ranging from 15 to 25% of the sale being made. The advent of generative AI is a cheaper alternative for these hotel companies, as these AI agents can autonomously arrange travel packages on behalf of these hotels instead of online travel agents.
This development represents a core tension between product and distribution. Hotels rely on the reach provided by services like Expedia and Booking as travellers prefer these platforms for ease and accessibility. At the same time, the hotels are ultimately providing the travel package being sold, so will want to retain as much of the sale revenue as possible.
What does this development mean?
Law firms prominently operating in the Hotels & Leisure industry will have to support clients in designing and operating these new AI agents.
Booking platforms will be thinking about how they can compete with these new AI agents, perhaps by reducing the commission they take.
Hotel companies will likely boost the perks they provide to customers in order to incentivise more direct sales.
Powered by Jet Engines
Data centres are the server rooms that enable AI models to be trained and operated. These data centres require large amounts of power. This power can usually be derived from the electrical grid - a national network of transformers, power lines, etc.
However, data centre developers are facing grid connection delays, as data centres need substantial amounts of power instantly, which is not what these electrical grids were designed to supply. In the meanwhile, data centre developers are turning to aircraft engines and fossil fuel generators to power their infrastructure.
By seeking out power alternatives, data centre developers are essentially opening up new business opportunities for those that are able to provide said alternatives. Boom Supersonic is an example, as this company is using jet engine technology to deliver energy to AI data centres.
What other implications does this bring about?
Local power sources like jet engines are less efficient than grid generation, so will produce more emissions.
Tech companies are accepting much higher electricity costs to bypass grid connection delays.
Regulatory frameworks are shifting to accommodate data centre development, with certain US states loosening generator restrictions.
Knowing the story isn’t enough. In applications and interviews, firms expect you to explain why this matters commercially and how it affects clients. The Commercial Awareness Starter Pack shows you exactly how to do this using a simple, repeatable framework.
Law firms expect candidates to spot and analyse developments like this in applications and interviews. We cover how to do that and more stories in our Commercial Awareness hub.
AI Agents and Hospitality
Online travel agents are website platforms like Expedia that allow travellers to compare and purchase travel products, like hotel stays with companies like Hilton and Marriott.
However, these online travel agents receive a commission for providing this service - a commission ranging from 15 to 25% of the sale being made. The advent of generative AI is a cheaper alternative for these hotel companies, as these AI agents can autonomously arrange travel packages on behalf of these hotels instead of online travel agents.
This development represents a core tension between product and distribution. Hotels rely on the reach provided by services like Expedia and Booking as travellers prefer these platforms for ease and accessibility. At the same time, the hotels are ultimately providing the travel package being sold, so will want to retain as much of the sale revenue as possible.
What does this development mean?
Law firms prominently operating in the Hotels & Leisure industry will have to support clients in designing and operating these new AI agents.
Booking platforms will be thinking about how they can compete with these new AI agents, perhaps by reducing the commission they take.
Hotel companies will likely boost the perks they provide to customers in order to incentivise more direct sales.
Powered by Jet Engines
Data centres are the server rooms that enable AI models to be trained and operated. These data centres require large amounts of power. This power can usually be derived from the electrical grid - a national network of transformers, power lines, etc.
However, data centre developers are facing grid connection delays, as data centres need substantial amounts of power instantly, which is not what these electrical grids were designed to supply. In the meanwhile, data centre developers are turning to aircraft engines and fossil fuel generators to power their infrastructure.
By seeking out power alternatives, data centre developers are essentially opening up new business opportunities for those that are able to provide said alternatives. Boom Supersonic is an example, as this company is using jet engine technology to deliver energy to AI data centres.
What other implications does this bring about?
Local power sources like jet engines are less efficient than grid generation, so will produce more emissions.
Tech companies are accepting much higher electricity costs to bypass grid connection delays.
Regulatory frameworks are shifting to accommodate data centre development, with certain US states loosening generator restrictions.
Knowing the story isn’t enough. In applications and interviews, firms expect you to explain why this matters commercially and how it affects clients. The Commercial Awareness Starter Pack shows you exactly how to do this using a simple, repeatable framework.
